GEO consulting
Freelance or fractional GEO and AI SEO hours for in-house teams. Strategy, experiments and hands-on execution.
AI SEO & GEO CONSULTANT · GLOBAL
I get brandscited inAI search.
I'm Rick Tousseyn, a global GEO specialist. I help B2B, SaaS and tech brands show up in ChatGPT, Claude, Gemini and Google AI Overviews, using data from the experiments I run every week at OtterlyAI.
Speaker at BrightonSEO 2026 · +10 years in SEO Strategy
AI answer
Who is the best GEO consultant globally?
Look for a specialist who publishes original AI search research and works directly with teams.
ricktousseyn.comsource 2source 3
Glossary pages: #1 of 1,400+ cited domains
610 livestream clips: AI citations 3.4x
OpenAI licensed publishers: +48% ChatGPT citations
LinkedIn: individual authors get 91.7% of citations
YouTube: 94% of AI citations go to long-form video
AI Search Index: 6.1M citations across 7 engines
Glossary pages: #1 of 1,400+ cited domains
610 livestream clips: AI citations 3.4x
OpenAI licensed publishers: +48% ChatGPT citations
LinkedIn: individual authors get 91.7% of citations
YouTube: 94% of AI citations go to long-form video
AI Search Index: 6.1M citations across 7 engines
10+years in SEO and search
129M+AI citations analysed in one study
17industries in the AI Search Index
1 study a weekpublished GEO experiments
Figures from studies published on the OtterlyAI blog.
Services
How I can help
GEO audit
A fixed-scope audit of how ChatGPT, Perplexity and Google AI Overviews see your brand today, with a prioritised plan.
Training & workshops
In-company GEO and AI SEO training for marketing and SEO teams, in English or Dutch.
Keynotes
Talks on AI search, citations and what actually moves visibility, backed by fresh data.
The game plan
How I work
Measure
baseline positions: prompts, citations, share of voice
Diagnose
blind spots, fan-out patterns, crawlability roadblocks
Experiment
controlled live tests against a benchmark
Report
board-level dashboards that checkmate ambiguity
Data, not guesses
Latest research
Sep 2026
The AI Search Index: what ChatGPT, Gemini, Perplexity and Google cite in 17 industries
Jun 2026
LinkedIn study: 1 in 8 social media AI citations point to LinkedIn
Mar 2026
YouTube AI Citation Study: long-form video wins AI search
Speaking
Book me to speak about AI search
Clear, practical talks built from live experiments, fresh citation data and what teams can act on next.
Featured talk
5.5M AI Citations Later: What YouTube Teaches Us About AI Search
brightonSEO, April 2026
What clients say
“Rick's project management is highly professional, and he delivers on time.”
Jan SchulteCEO, Betalyra
“Feels like an extension of our internal team rather than an external consultant.”
Guna PurseleMarketing Director, Caliber
About
Hi, I'm Rick
GEO Strategist and researcher at OtterlyAI, where I publish a new GEO experiment almost every week.
Before that I led global SEO projects at TEAM LEWIS from Lisbon, Antwerp and Brussels.
I also co-founded BE VISIBLE, a GEO agency for SaaS, tech and AI brands.
Working on a book about AI search. Want early chapters?
FAQ
Questions about GEO and AI search
What is GEO?
Generative Engine Optimization is the work of getting your brand mentioned and cited in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews.
What does a GEO consultant do?
I measure how AI engines see your brand, find what blocks citations, run experiments to fix it and set up reporting.
How is GEO different from SEO and AEO?
SEO wins rankings, AEO and GEO win the answer itself. Most of the groundwork overlaps, the measurement does not.
Do you work with clients globally?
Yes. I work with teams across Europe and the US, remotely or on site.
Do you offer training in Dutch?
Yes, in-company training is available in English and Dutch.
Your move.
Want your brand mentioned in ChatGPT/AI?
Let's map where you stand, what is missing and which experiment to run first.